Bookkeeping & CFO Services: Restoring Financial Clarity for a Gym Equipment Brand
Client Overview
A fast-growing gym equipment brand selling through Shopify and Amazon reached out to Allied Consulta with a series of financial reporting and bookkeeping challenges that were limiting their ability to scale confidently.
Challenges
The client was facing several interconnected problems that led to poor financial visibility and decision-making:
- Inaccurate Profit & Loss Statements, making it difficult to assess true profitability
- Incorrect CoGS and Inventory Calculations, leading to distorted gross margins
- Bank & Credit Cards Not Reconciled, creating gaps in financial records
- Unreconciled Shopify and Amazon Balances, affecting revenue recognition
- No Clarity on Operating Expenses, making budgeting and cost control impossible
- Books Maintained on Cash Basis, which distorted performance metrics
- Overall Lack of Financial Visibility, limiting strategic planning and investor readiness
Actions Taken
We stepped in to provide a full-stack bookkeeping and virtual CFO solution:
- Cleaned and Rebuilt the Chart of Accounts, aligning it with e-commerce best practices
- Converted Books from Cash to Accrual Basis for more accurate financial reporting
- Performed Reconciliations for all bank accounts, credit cards, Shopify, and Amazon accounts
- Standardized CoGS and Inventory Valuation using a consistent, product-level approach
- Mapped and Categorized Operating Expenses to improve cost monitoring and reduce waste
- Implemented Monthly Management Reports with clear KPIs, trend analysis, and cash flow snapshots
Ongoing CFO Support, including budgeting, profitability analysis, and investor reporting
Results
In less than 90 days, the business experienced a dramatic improvement in financial structure and insight:
- Accurate Financial Statements, ready for strategic reviews and fundraising
- Improved Gross Margin Tracking, allowing better pricing and supplier negotiations
- Full Reconciliation of All Financial Accounts, restoring confidence in the numbers
- Detailed Monthly Opex Reports, revealing previously overlooked cost-saving opportunities
Clear Financial Visibility, empowering the founder to make data-driven decisions
Client Feedback
“Allied Consultants helped us clean up our QuickBooks and improve our end-of-month accounting process. They are reliable, detail-oriented, and easy to work with. Most importantly, they helped us gain much better visibility into our numbers, which has been a huge help for making informed decisions”
— Sandrine Molnar
